Avq, gybvdv I LiP (Revenues, Profits &
Costs)
ivR¯^
e¨e¯’vcbv (Revenue
Management)t
ivR¯^ e¨e¯’vcbv ej‡Z eySvq mwVK AwZw_i Rb¨ mwVK mg‡q mwVK
`v‡g mwVK weZi‡Yi gva¨‡g mwVK i“g cvc¨Zv wbwðZ Kiv|
ivR¯^ Drm (Revenue Sources)t
ivR¯^ Drm n‡”Q GKwU †nv‡Uj `vg/g~‡j¨i Rb¨ Zvi AwZw_‡`i
Rb¨ GKwU cY¨ ev cwi‡mev mnRjf¨ K‡i †Zvjvi djvdj|
ivR¯^ Drm n‡”Q t
·
Ny‡gvevi i“g (Sleeping Rooms)
·
wgwUs / Abyôv‡bi ¯’vb (Meeting/ Function
space)
·
weµq‡K›`ª/ Avbylw½K ivR¯^ Drm(Outlets/Ancillary Revenue Source)
Ny‡gvevi i“g (Sleeping Rooms)
·
Ny‡gvevi i“g n‡”Q †nv‡U‡ji me c‡Y¨i me‡P‡q jvfRbK|
·
Ny‡gvevi i“g n‡”Q GKwU †nv‡U‡ji Avevmb wefv‡Mi GKwU Ask
·
cÖwZ As‡ki `vg i“‡gi g~j¨ nvi ejv nq|
wgwUs
/ Abyôv‡bi ¯’vb (Meeting/
Function space)
A‡bK †nv‡Uj A-Ny‡gvevi ¯’vb weµq K‡i ivR¯^ ivR¯^ Drm
A½xf~Z K‡i _v‡K| wgwUs / Abyôv‡bi ¯’vb †Kvb MÖ“‡ci wgwUs Gi Rb¨ e¨eüZ n‡q _v‡K|
‡hfv‡e wgwUs / Abyôv‡bi ¯’vb †_‡K ivR¯^ Drm G‡m _v‡K
·
GKwU wbw`©ó mg‡qi Rb¨ wgwUs / Abyôv‡bi ¯’vb weµq K‡i|
·
H ¯’v‡b Lv`¨ I cvbxq cwi‡mevi gva¨‡g|
weµq‡K›`ª/
Avbylw½K ivR¯^ Drm (Outlets/Ancillary
Revenue Source)
weµq‡K›`ª n‡”Q GKwU †nv‡U‡ji Lv`¨ I cvbxq weµ‡qi †K›`ª| Avbylw½K
ivR¯^ Drm n‡”Q †nv‡U‡ji Ny‡gvevi i“g ev Lv`¨ I cvbxq Gi evwn‡i Dcnvi †`vKvb ev
¯úv †_‡K ivR¯^ Drm|
jv‡fi nvi (Profit Margin)
‡nv‡U‡ji Ny‡gvevi i“g n‡”Q jv‡fi
nv‡ii we‡ePbvq †nv‡U‡ji me c‡Y¨i †P‡q jvfRbK Ask| jv‡fi nvi wba©©vwiZ nq GKwU
cY¨ ev cwi‡mev cÖ`v‡bi †¶‡Î weµq ivR¯^ I Drcv`‡bi Li‡Pi mv‡_ h_v‡hvM¨
Zzjbv Øviv|
i“g LiP (Room
Costs)t
i“g LiP we‡klY †`Lvq i“g Pjgvb ivL‡Z G m¤úwK©Z
‡nv‡Uj LiP wK Ges Zv AwZw_ Kivi Rb¨ wK weµq nq|
i“g LiP we‡klY Ki‡Z †h me
Dcv`v‡bi cÖ‡qvRbt
GBP/Gj/wc
( H/L/P)
|
kªg
(Labour)
|
DaŸ©w¯’Z(Overhead)
|
Zvc
Av‡jv
¶gZv
|
nvDRwKwcs
BwÄwbqvwis
(Af¨š—ixY MVb i¶Yv‡e¶Y)
MÖvDÛ
i¶Yv‡e¶Y (wewìs cvk¦©eZx© f~wg)
|
gvwjK‡`i FY †mev (¯’vbxq
cÖ‡Póv)
gv‡K©wUs
g¨v‡bR‡g›U LiP
Ki
K‡cv©‡iU eva¨evaKZv
AePq
|
i“g LiP we‡kl‡Yi D`vniYt
GKwU †nv‡Uj cÖwZ iv‡Zi Rb¨ GKwU i“g M‡o 1500/- UvKvq wewµ
K‡i| cÖwZwU i“g weµ‡qi Rb¨ cÖ¯ËwZi g‡a¨ h_v‡hvM¨ LiP njt
Zvc- 150 UvKv, Av‡jv-20 UvKv, ¶gZv-20 UvKv, nvDRwKwcs-116
UvKv, BwÄwbqvwis-
15 UvKv, gvwjK‡`i Fb †mev- 5 UvKv, gv‡K©wUs 10 UvKv, g¨v‡bR‡g›U LiP-86 UvKv,
Ki- 25 I K‡cv©‡iU eva¨evaKZv-10 UvKv, AePq-145 UvKv BZ¨vw` †gvU=602 UvKv
cÖK…Z i“g LiP I i“g wewµi g~j¨ (i“g nvi) Zzjbv
K‡i cÖK…Z i“g LiP wbav©wiZ Kiv †h‡Z cv‡i
i“g LiP =
cÖK„Z LiP
---------------------×100
i“g g~j¨ nvi
=
602
................ ×100
1500
= 40% (i“g †iU-
i“g LiP= jvf (1500-602=898)
Lv`¨ LiP (Food
Cost) t
AvwZ‡_qZv wk‡í GKwU f~j aviYv wn‡m‡e Lv`¨ weµq
i“g weµq wn‡me †_‡K jvfRbK wn‡m‡e we‡ePbv Kiv nq| Avm‡j Zv bq| Lv`¨ LiP GKwU
wbw`©ó Lv`¨ cY¨ †h `v‡g weµq Kiv nq Zv m¤úwK©Z cÖK…Z Lv`¨ LiP| mnRfv‡e Lv`¨ LiP
nq gybvdvi kZvsk †_‡K cÖK…Z Lv`¨ LiP kZvsk ev` w`‡q|
LiP wba©vi‡Yi Rb¨ mgxKiY njt
Lv`¨ LiP= µqg~j¨/†gby¨ g~j¨
D`vniY¯^i“ct
cY¨ µq g~j¨ †gb¨y g~j¨ Lv`¨ LiP
wP‡Kb - 50
UvKv 100 UvKv 50 UvKv ev 50%
wed- 60 UvKv 100 UvKv 40 UvKv ev 40%
my‡hvM LiP (Opportunity Cost)
cÖwZwU iv‡Z hLb i“g
AweµxZ †_‡K hvq Ges GwU KLbI wewµ Kivi †h my‡hvM †nv‡Uj nvivq Zv‡K my‡hvM LiP
ejv nq|
ÓLvwj i“g ZË¡Ó g‡Z
†h i“g GKevi AweµxZ †_‡K hvq †mUv wPiKv‡ji Rb¨ P‡j †M‡Q|
my‡hvM Li‡Pi
D`vniY-
GKwU †nv‡U‡j 60wU
Ny‡gvevi i“g Av‡Q| wb‡¤§v³ D`vniY we‡ePbv Ki“bt
i“g LiP i“g †iU jv‡fi nvi
Ny‡gvevi i“g 602 UvKv 1500 UvKv 898 UvKv
‰`wbK m‡ev©”P i“g
jv‡fi nvi nj (898×60)=53,880 UvKv
mvßvwnK (898×60×7)=3,77,160 UvKv
gvwmK (898×60×30)=16,16,400 UvKv
evrmwiK (898×60×365)=1,96,66,200 UvKv
1,96,66,200 UvKv †nv‡UjwU eQ‡i m¤¢ve¨ m‡ev©”P jvf Ki‡Z
cv‡i| Gi †_‡K †Kvb i“g AweµxZ _vK‡j Zv jv‡fi nvi †_‡K ev` hv‡e| †nv‡Uj cwiPvjK/
g¨v‡bR‡g›U‡`i i“g †fvM`L‡ji nv‡ii Dci GZ g‡bv‡hvM †Kb G †_‡K eySv mnR|