Revenues, Profits & Costs

Avq, gybvdv I LiP (Revenues, Profits & Costs)

ivR¯^ e¨e¯’vcbv (Revenue Management)t

ivR¯^ e¨e¯’vcbv ej‡Z eySvq mwVK AwZw_i Rb¨ mwVK mg‡q mwVK `v‡g mwVK weZi‡Yi gva¨‡g mwVK i“g cvc¨Zv wbwðZ Kiv|

ivR¯^ Drm (Revenue Sources)t

ivR¯^ Drm n‡”Q GKwU †nv‡Uj `vg/g~‡j¨i Rb¨ Zvi AwZw_‡`i Rb¨ GKwU cY¨ ev cwi‡mev mnRjf¨ K‡i †Zvjvi djvdj|

ivR¯^ Drm n‡”Q t

·        Ny‡gvevi i“g (Sleeping Rooms)

·        wgwUs / Abyôv‡bi ¯’vb (Meeting/ Function space)

·        weµq‡K›`ª/ Avbylw½K ivR¯^ Drm(Outlets/Ancillary Revenue Source)

Ny‡gvevi i“g (Sleeping Rooms)

·        Ny‡gvevi i“g n‡”Q †nv‡U‡ji me c‡Y¨i me‡P‡q jvfRbK|

·        Ny‡gvevi i“g n‡”Q GKwU †nv‡U‡ji Avevmb wefv‡Mi GKwU Ask

·        cÖwZ As‡ki `vg i“‡gi g~j¨ nvi ejv nq|

wgwUs / Abyôv‡bi ¯’vb (Meeting/ Function space)

A‡bK †nv‡Uj A-Ny‡gvevi ¯’vb weµq K‡i ivR¯^ ivR¯^ Drm A½xf~Z K‡i _v‡K| wgwUs / Abyôv‡bi ¯’vb †Kvb MÖ“‡ci wgwUs Gi Rb¨ e¨eüZ n‡q _v‡K|

‡hfv‡e wgwUs / Abyôv‡bi ¯’vb †_‡K ivR¯^ Drm G‡m _v‡K

·        GKwU wbw`©ó mg‡qi Rb¨ wgwUs / Abyôv‡bi ¯’vb weµq K‡i|

·        H ¯’v‡b Lv`¨ I cvbxq cwi‡mevi gva¨‡g|

weµq‡K›`ª/ Avbylw½K ivR¯^ Drm (Outlets/Ancillary Revenue Source)

weµq‡K›`ª n‡”Q GKwU †nv‡U‡ji Lv`¨ I cvbxq weµ‡qi †K›`ª| Avbylw½K ivR¯^ Drm n‡”Q †nv‡U‡ji Ny‡gvevi i“g ev Lv`¨ I cvbxq Gi evwn‡i Dcnvi †`vKvb ev ¯úv †_‡K ivR¯^ Drm|

jv‡fi nvi (Profit Margin)

‡nv‡U‡ji Ny‡gvevi i“g n‡”Q jv‡fi nv‡ii we‡ePbvq †nv‡U‡ji me c‡Y¨i †P‡q jvfRbK Ask| jv‡fi nvi wba©©vwiZ nq GKwU cY¨ ev cwi‡mev cÖ`v‡bi †¶‡Î weµq ivR¯^ I Drcv`‡bi Li‡Pi mv‡_ h_v‡hvM¨

Zzjbv Øviv|

i“g LiP (Room Costs)t

i“g LiP we‡k­lY †`Lvq i“g Pjgvb ivL‡Z G m¤úwK©Z ‡nv‡Uj LiP wK Ges Zv AwZw_ Kivi Rb¨ wK weµq nq|

i“g LiP we‡k­lY Ki‡Z †h me Dcv`v‡bi cÖ‡qvRbt

GBP/Gj/wc ( H/L/P)	kªg (Labour)	DaŸ©w¯’Z(Overhead)
Zvc Av‡jv ¶gZv	nvDRwKwcs BwÄwbqvwis (Af¨š—ixY MVb i¶Yv‡e¶Y) MÖvDÛ i¶Yv‡e¶Y (wewìs cvk¦©eZx©  f~wg)	gvwjK‡`i FY †mev (¯’vbxq cÖ‡Póv) gv‡K©wUs g¨v‡bR‡g›U LiP Ki K‡cv©‡iU eva¨evaKZv AePq

i“g LiP we‡k­l‡Yi D`vniYt

GKwU †nv‡Uj cÖwZ iv‡Zi Rb¨ GKwU i“g M‡o 1500/- UvKvq wewµ K‡i| cÖwZwU i“g weµ‡qi Rb¨ cÖ¯ËwZi g‡a¨ h_v‡hvM¨ LiP njt

Zvc- 150 UvKv, Av‡jv-20 UvKv, ¶gZv-20 UvKv, nvDRwKwcs-116 UvKv, BwÄwbqvwis- 15 UvKv, gvwjK‡`i Fb †mev- 5 UvKv, gv‡K©wUs 10 UvKv, g¨v‡bR‡g›U LiP-86 UvKv, Ki- 25 I K‡cv©‡iU eva¨evaKZv-10 UvKv, AePq-145 UvKv BZ¨vw` †gvU=602 UvKv

cÖK…Z i“g LiP I i“g wewµi g~j¨ (i“g nvi) Zzjbv K‡i cÖK…Z i“g LiP wbav©wiZ Kiv †h‡Z cv‡i

i“g LiP   =      cÖK„Z LiP

              ---------------------×100
                  i“g g~j¨ nvi
        

             =       602                 

                   ................ ×100

                     1500
= 40% (i“g †iU- i“g LiP= jvf (1500-602=898)

Lv`¨ LiP (Food Cost) t

AvwZ‡_qZv wk‡í GKwU f~j aviYv wn‡m‡e Lv`¨ weµq i“g weµq wn‡me †_‡K jvfRbK wn‡m‡e we‡ePbv Kiv nq| Avm‡j Zv bq| Lv`¨ LiP GKwU wbw`©ó Lv`¨ cY¨ †h `v‡g weµq Kiv nq Zv m¤úwK©Z cÖK…Z Lv`¨ LiP| mnRfv‡e Lv`¨ LiP nq gybvdvi kZvsk †_‡K cÖK…Z Lv`¨ LiP kZvsk ev` w`‡q|

LiP wba©vi‡Yi Rb¨ mgxKiY njt

Lv`¨ LiP= µqg~j¨/†gby¨ g~j¨

D`vniY¯^i“ct

cY¨ µq g~j¨                             †gb¨y g~j¨                   Lv`¨ LiP

wP‡Kb - 50 UvKv                        100 UvKv                   50 UvKv ev 50%

wed- 60 UvKv                           100 UvKv                   40 UvKv ev 40%

my‡hvM LiP (Opportunity Cost)

cÖwZwU iv‡Z hLb i“g AweµxZ †_‡K hvq Ges GwU KLbI wewµ Kivi †h my‡hvM †nv‡Uj nvivq Zv‡K my‡hvM LiP ejv nq|

ÓLvwj i“g ZË¡Ó g‡Z †h i“g GKevi AweµxZ †_‡K hvq †mUv wPiKv‡ji Rb¨ P‡j †M‡Q|

my‡hvM Li‡Pi D`vniY-

GKwU †nv‡U‡j 60wU Ny‡gvevi i“g Av‡Q| wb‡¤§v³ D`vniY we‡ePbv Ki“bt

                             i“g LiP                  i“g †iU               jv‡fi nvi

Ny‡gvevi i“g              602 UvKv                 1500 UvKv           898 UvKv

‰`wbK m‡ev©”P i“g jv‡fi nvi nj (898×60)=53,880 UvKv

mvßvwnK                            (898×60×7)=3,77,160 UvKv

gvwmK                               (898×60×30)=16,16,400 UvKv

evrmwiK                            (898×60×365)=1,96,66,200 UvKv

1,96,66,200 UvKv †nv‡UjwU eQ‡i m¤¢ve¨ m‡ev©”P jvf Ki‡Z cv‡i| Gi †_‡K †Kvb i“g AweµxZ _vK‡j Zv jv‡fi nvi †_‡K ev` hv‡e| †nv‡Uj cwiPvjK/ g¨v‡bR‡g›U‡`i i“g †fvM`L‡ji nv‡ii Dci GZ g‡bv‡hvM †Kb G †_‡K eySv mnR|